Publication Date: April 01, 2019
Source: Harvard Business School
RAKSUL, 2018 Forbes Japan “Startup of the Year,” ran an e-commerce platform drawing upon thousands of individual suppliers. Launched as a business-to-business printing services marketplace, RAKSUL had recently expanded to operate both a logistics/delivery marketplace and a television advertising marketplace. Each marketplace faces its own growth challenges; at the same time, the CEO must consider whether and how each marketplace can enhance the others.
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